download-pdfAnnual Report 2019-20

Growing Responsibly

We constantly endeavour to empower the communities around which we operate through focussed activities encompassing healthcare, education and skill enhancement for holistic socio-economic development. We remain committed to scaling the impact of our social outreach to deliver deeper and more meaningful engagement.

The Oath of responsible growth

Growth perused for its own sake is meaningless in a society where social and environmental costs of enterprise are keenly calibrated. We have taken the oath of responsible growth – growing and contributing in the economic, social and environmental fronts. It is an oath that we reiterate every year, in all that we do in our CSR activities

Environment protection and sustainable livelihood

We undertook Agro-forestry initiative ‘Replicating farmer’s best practices’ to mitigate global warming and empower farmers. It involved combining agriculture (growing crops) and forestry (growing trees) as a better land use management system contributing to carbon sequestration, more food crops, increased biodiversity and reduced soil erosion. It provided sustainable source of income to farmers directly as well as to many landless farmers indirectly. Our Ariyalur unit planted 20,000 trees with the help of farmers by training them on tree cultivation and conservation farming. 17 villages and over 35 acres of land were covered under this agroforestry initiative by planting four different tree species of Indian Lilac, Rosewood, Red Sandal and Teak. The project ensures sustainable development in the surrounding areas.

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Afforestation programme on the eve of World Environment Day at our Jayanthipuram Plant.

Our Ariyalur unit planted 20,000 trees with the help of farmers by training them on tree cultivation and conservation farming

We also collaborated with Auroville, Puducherry and trained many new generation professionals in the Ecological horticulture course to protect and enhance biodiversity.

Education

Our educational initiative is focussed on creating and enabling an environment that is conducive to develop children and young people as responsible citizens. We are achieving this through our educational institutions that provide quality education to rural children near our factories. These institutions have state-of-the-art laboratories, smart classrooms, language and math lab, audio visual room and training room besides having science parks that are accessible to students from rural government schools.

We also provided financial assistance to support various educational institutions including:

  • Government and Zila Parishad schools for developing school infrastructure
  • Chennai Mathematical Institute, a centre of excellence for teaching and research in the mathematical sciences for their R&D projects
  • Reach for The Stars Scholarship Program that develops educational skills in youths in villages surrounding Auroville, Puducherry
  • Auroville Institute of Applied Technology, Puducherry
  • Establishment of Jaigopal Vidyalaya School, Paruthipattu, Tamil Nadu
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The Ariyalur plant had conducted Inter school painting competition in association with The Hindu. More than 250 students from 73 schools from Ariyalur District participated in the painting competition on varying topics like, Save Water, Global Warming, Garbage Free Ariyalur, Plogging, Roof Garden in my house, etc. The programme had brought out the thoughts of youngsters about their understanding of science and environment.

We organised life enhancement programmes with experts for health and hygiene and motivational classes to children of government schools. Skill development training was provided to enhance employability skills of educated rural youths. Donation was given to Bagaria Foundation and Arus Foundation for educational purposes. We also contributed to Aram Valartha Nayaki Sevai Mayyam for supporting education of children in slums of Chennai.

Healthcare and sanitisation

Our healthcare initiatives are focussed on enhancing the facilities in Government Hospitals, conducting medical camps, building community toilets, addressing sanitation needs and inspiring healthy lifestyles. Focussed on this larger initiative, we have undertaken several measures in rural areas to promote integrated healthcare.

We have successfully imbibed preventive healthcare practices and inculcated health awareness among the beneficiaries in villages near our plants. We also donated Maruti Eeco Care Ambulance to Ariyalur Police Station, sanitary napkin incinerators to Government Schools and hearing aid machines for deaf students. Provision of toilets and SMART toilets along with focussed behaviour change strategy was carried out across communities. This has improved health standards and eliminated open defecation.

Training was provided to adolescent girls and women on menstrual hygiene practices. Arrangements were made for distributing Health Care Guides for educating the pregnant mothers on childcare. We addressed child nutrition, sanitation and agricultural livelihood among the tribals of Kalrayan Hills. RO plants were installed for providing safe drinking water benefiting over 1 Lac people in rural areas.

RO plants were installed for providing safe drinking water benefiting over 1 Lac people in rural areas

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“Asia’s Best CSR Practices Award” from CMO Asia, Singapore

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At the Awareness Symposium “World Population-2019” held at Virudhunagar on 11th July 2019, the Company had released a booklet for Prospective Mothers about the Nutrition and the precautions to be followed by them. In the symposium, a Nutrition kit containing dry fruits and other items was also distributed to them. The booklet was released by Mr. A.Sivagnanam, IAS, Collector, Virudhunagar District.

Inspiring young minds

Our Ariyalur unit organised two initiatives in the district to encourage young minds and drive their thoughts about their understanding of science and environment. Veettukku Oru Vignaani (A Scientist in Each Home) was organised in association with Puthiya Thalaimurai TV Channel. Under the programme, 400 students from various schools participated and exhibited around 200 models. They also came up with unique ways of saving and improving the environment and road safety measures. Another initiative was the Inter school painting competition conducted in association with The Hindu. In this, more than 250 students from 73 schools participated on varying topics like – Save Water, Global Warming, Garbage Free Ariyalur, Plogging, Roof Garden in my house, etc.

Support in natural calamities

We have always been on the forefront during natural calamities to offer relief and recovery support assistance by aligning with government officials. During the floods in Kerala caused by cyclones, our officials, with the assistance of our extensive dealer and transport network, provided various relief measures, including door-to-door distribution of water, food and other essential items. We also contributed for restoration of homes.

Rural development

We donated cement for the Government of India’s Pradhan Mantri Awas Yojana scheme that aims at providing affordable housing to below poverty line people. This benefited 120 families in Adhanakurichi, Dalavoi, Alathiyur, Manakkudayan and Tular panchayats in Ariyalur district.

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The Ariyalur plant had conducted a Science Development Programme – Veettukku Oru Vignaani (A Scientist in Each Home) in association with Puthiya Thalaimurai TV Channel. In this programme, 400 Students from Government and Private Schools in Ariyalur District had participated and around 200 models were exhibited by them. The young minds came up with unique ways of saving and improving the environment and road safety measures.

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“Overall CSR Excellence Award” from ZEE Business, Bengaluru

Our educational initiative is focussed on creating and enabling an environment that is conducive to develop children and young people as responsible citizens.

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We have undertaken a project along with EcoPro team of Auroville to address issues of child nutrition, sanitisation, water safety and livelihood. Under the initiative, we have provided ecological sanitisation (EcoSan) toilets and promoted sustainable agriculture and organic farming among the tribals. Plans are underway to use humanure from EcoSan toilets for organic farming, designing crop rotation, mixed farming, undertaking water harvesting, providing nutritional food supplement and promoting other livelihood opportunities through animal husbandry.