download-pdfAnnual Report 2019-20

Building on Business Excellence

Our business is built on the strong foundation of operational, people and technology excellence triad. We are revisiting and rejuvenating all facets of our business excellence to reinforce this foundation and create a robust platform to deliver greater excellence and accelerate on our ambitious growth path.

Operational excellence

Cost leadership

We have one of the lowest cost of operations in the industry supported by our integrated operations right from mining to clinker production to grinding to marketing finished goods. Our plants are strategically spread across the southern and eastern coastal belt facilitating sea route transportation for imports and exports, and thus reducing inland transportation. We have invested in railway siding along with high-end automation equipment like wagon tippler, clinker / cement loading, etc. which enables us to maintain high levels of productivity with minimum handling cost and reduces cost of transportation.

Our plants are in proximity to raw material sources / end markets ensuring lower logistics movement. All our plants have captive power including wind farms, thermal power plants and WHRS thereby significantly reducing our power costs. Increasing use of alternate fuel and materials further help in reducing costs.

Efficient supply chain management

Our grinding plants being strategically aligned and having high storage capacity enable us to ensure anytime, anywhere cement availability. This is supported by our robust GPS-enabled, web-based technology application that connects sales offices with dealers. It facilitates in efficiently managing logistics, marketing and dealer networks to ensure hassle-free supply chain and real-time inventory monitoring.

The systems also contribute to rationalising logistics movement to ensure faster movement of goods at lower costs. With our robust system, we have the capability to fulfil all order delivering within 24 hours. Robust distribution network We have a very rich distribution network built over time on the foundation of trust, transparency of dealing and excellent value system. It is a result of this, that majority of our network are exclusive third generation dealers who have been associated with us since decades. At the same, we have also been able to continually expand the network of multi brand dealers and service them effectively. Centralised monitoring with strong IT infrastructure As a dynamic organisation, we are constantly investing in cutting-edge technologies which has facilitated in streamlining process and better management of operations across all stages. We are the first cement company in India to introduce Centralised Control Centre at our Corporate Office. It facilitates centralised monitoring of all operational parameters across locations, resulting in improved productivity and lower downtime. Our IT platform has contributed to faster book closures, better transparency in processes, availability of real-time data and guaranteed 24-hour delivery across country.

Major components of our IT platform

• Integrated ERP – Centralised ERP covering all business processes and supporting cloud mobility, location-based geo app

• Real-time analytics – MIS, analytics and dynamic dashboards from single database


We are providing a collaborative environment to all employees across hierarchies to ensure sustainable progress. We nurture employees by providing learning and development opportunities, intensive skill trainings, and institutionalisation of engagement initiatives like quality circle, 5S, IMS, suggestion scheme and Kaizen. At our manufacturing locations, we have setup integrated colonies that have all kinds of facilities to ensure the welfare and convenience of our people. We follow a meritocratic work culture which ensures high productivity from employees. Leadership development programmes are conducted in collaboration with prestigious institutions like Harvard Business School and Michigan ROSS School of Education to unleash and enrich the potential of senior employees.